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TTArtisan Launches New 17 mm f/4 Tilt-Shift lens
On 10 October 2025, the third-party lens maker TTArtisan unveiled a highly anticipated addition to its lineup: a full-frame 17 mm f/4 Tilt-Shift ASPH lens — bringing tilt/shift control to mirrorless platforms.This lens targets photographers working in architecture, landscapes, interiors, cityscapes, and creative wide-angle work, where perspective control and precise depth-of-field manipulation matter. Key Specifications…
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7Artisans Announces AF 10mm f/2.8 APS-C
On 29 September 2025, 7Artisans officially unveiled a brand-new ultra-wide-angle autofocus lens for APS-C mirrorless cameras, including mount versions for Nikon Z, Sony E and Fujifilm X systems. This new addition reinforces 7Artisans’ focus on compact, affordable, and creative glass for photographers and videographers seeking expansive field of view without heavy or bulky gear. Key…
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Sirui Unveils the Aurora 35mm f/1.4
On 25 September 2025, Sirui added a new gem to its growing Aurora lineup: the Aurora 35mm f/1.4 full-frame autofocus lens. This is the second lens in the Aurora series (after the 85mm f/1.4) and marks a strong step toward a versatile prime toolkit for photographers and videographers seeking a balance of portability, speed, and…
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Viltrox AF 9mm f/2.8 Air & Viltrox AF 14mm f/4 Air
On 19 September 2025, Viltrox officially announced two new ultra-wide-angle prime lenses — the AF 9mm f/2.8 Air (for APS-C cameras) and the AF 14mm f/4 Air (for full-frame systems). These join the company’s lightweight “Air” lineup, aimed at photographers and videographers who seek wide-angle power without bulky gear.
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Nikon ZR: Nikon’s First True Cinema Camera Has Arrived
On 10 September 2025, Nikon officially unveiled its first dedicated cinema-class camera: the Nikon ZR — the smallest full-frame model in the new “Z CINEMA” series, born from Nikon’s collaboration with RED Digital Cinema. With the ZR, Nikon jumps into the world of professional filmmaking — delivering cinematic-grade performance in a body compact enough for…